Abous Us

Phoenix Fine Wines and Vineyards (PHFWV) was set up in 2018 by our small and passionate team. Since then, we have built good sourcing connections among producers and négociants in France, UK, Italy, US and South America. We have our own stocks for immediate delivery in Hong Kong and in bond in the UK. Meanwhile, we are privileged to represent many worldwide excellent brands in HK.

PHFWV

SERVICES

Serving private and trade clients worldwide, with an emphasis on private collectors in Asia, we are pleased to offer:

  • fine wines for collection and drinking;
  • professional storage for our clients at Octavian Cellars in the UK;
  • competitive rates for broking clients’ wines for sale;
  • free market valuations and advice on fine wine investment portfolios;
  • consultancy services for clients interested in investing in real estate in wine producing regions, with particular expertise in France.

OUR

TEAM

MR. RICHARD SUTTON

CEO and Principal Shareholder

Richard’s first role in the wine trade started in 2006 as Head of Export Sales for London merchant Corney and Barrow. In 2008, Richard joined the Board of John Armit Wines. That same year, he set up Armit’s new office in Hong Kong. In 2010, Richard took on the role of Global Director of Private Clients and, in 2012, relocated to Hong Kong with his family as Managing Director, Asia.

Richard holds a Bachelor’s degree in French and Japanese, a Master’s Degree in Modern East Asian History, and WSET qualifications Levels 2 & 3 (Distinction). He is a member of the Commanderie du Bontemps de Bordeaux.

Richard has enormous experience in advising fine wine drinkers, collectors and investors throughout Asia and UK on their portfolios. His fine wine expertise is widely acknowledged in the industry. He is often quoted in drinks industry articles and has appeared in television broadcasts as an expert commentator.

MR. ALEX GONSZOR

Commercial Director

Alex Gonszor is the Commercial Director of Phoenix Fine Wines & Vineyards. His principle role is to take care of the Hong Kong and China trade, as well as global purchasing for the group.

His first role in wine, was for an independent online retailer in London, where he was first introduced to the role of purchasing, and soon became head of purchasing during his time there.

In 2014 he moved to Hong Kong, to join Madison Wine as purchasing manager. Within 2 years Madison Wine was listed on the stock exchange. He developed exclusive brand distribution from some of the top wineries in Burgundy and beyond, and trade networks in Hong Kong. Alex grew quickly within the company to become Managing Director in 2021, before joining Phoenix Fine Wines & Vineyards in 2023.

MS. LANA WU

Operations Manager

Lana began her career after graduating from the Hong Kong Polytechnic University with a Master’s degree in Electronic Commerce. A passion for tasting wine brought Lana to the wine world. She spent two years in the Hong Kong team of Armit Wines before joining Phoenix.

Lana achieved Distinction in WSET Level 2 (Intermediate) and Merit in Level 3 (advanced). She is fluent in English, Cantonese and Mandarin. She has excellent communication skills and is very patient, thoughtful and experienced in charge of operations.

MS. CICI YANG

Marketing Manager

Cici found wine industry appealing years ago and in 2020 she joined Phoenix with her 4 years’ experience in e-commerce and marketing. She is mainly responsible for the daily marketing activities and now she is promoting Phoenix e-commerce, aiming to offer more convenient and privileged services to Phoenix clients.

Cici holds a Master’s Degree in Chinese Linguistics from the Hong Kong Polytechnic University. She achieved Distinction in WSET Level 2 (Intermediate) and Merit in Level 3 (advanced). Her language skills include fluent English, Cantonese and Mandarin, N1-level Japanese as well as intermediate Korean.

GET IN TOUCH

Contact Us

Sales & Purchasing

Mr. Richard Sutton,
CEO

Sales & Purchasing

Mr. Alex Gonszor,
Commercial Director

CUSTOMER SERVICE & LOGISTICS

Ms. Lana Wu,
Operations Manager

MARKETING & EVENT

Ms. Cici Yang,
Marketing Manager
Level 16, The Hong Kong Club Building, 3A Chater Road, Central, Hong Kong
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